Human-grade lamb and Atlantic salmon, gently air-dried and formulated to AAFCO standards for every life stage.
Nutrition inspired by your dog's ancestral diet.
Crafted by Urban Pet Food, an Australian pet nutrition company dedicated to premium, natural nutrition inspired by your dog's ancestral diet. This 100g trial pack is the perfect starting point — introduce your dog to our Lamb & Atlantic Salmon recipe before upgrading to the full 1kg for everyday feeding.
Made with human-grade lamb and Atlantic salmon, gently air-dried at low temperatures to preserve natural enzymes and nutritional integrity. Combined with Green-Lipped Mussels, omega-rich fish oil, and prebiotic inulin for complete whole-body and coat support. Formulated to meet AAFCO nutritional standards for all life stages.
Grain-free. Preservative-free. Australian Made. Love it? Upgrade to the 1kg for best value everyday feeding.
Perfect for first-time trials or introducing your dog to a new protein.
Real Nutrition. Real Ingredients. Real Results.
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Air-dried, human-grade, high-protein and complete & balanced — everything a healthy bowl should be.
Low-temperature processing retains nutrients and natural flavour — unlike high-heat kibble production.
Human-grade lamb, Atlantic salmon, mussels and wholefood superfoods — nothing artificial, ever.
Formulated to meet AAFCO Dog Food Nutrient Profiles for all life stages, including large breed growth.
Made in small batches with carefully selected, premium Australian ingredients you can trust.
No mystery pellets — see the actual lamb, salmon, vegetables and fruit in every batch.
Premium Lamb Meat, Atlantic Salmon, Lamb Offal, Whole Eggs, Green-Lipped Mussels, Fish Oil, Dried Kelp, Carrots, Green Beans, Papaya, Blueberries, Coconut, Chia Powder, Ground Flaxseed, Inulin (Chicory Root), Parsley, Tapioca, Apple Cider Vinegar, Vegetable Fibre, Essential Vitamins & Minerals (Vitamin A, D3, E, B-complex, Zinc, Iron, Copper, Manganese, Iodine, Selenium), Natural Antioxidants, Natural Colouring.
Meat, Organs & Proteins: 80% · Metabolisable Energy: 3922 kcal/kg
Note: As a small-batch, hand-made product using locally sourced ingredients, slight natural variance may occur between production runs. If your dog has sensitivities (e.g. to higher Omega-3 levels or fish proteins), please consult your veterinarian before introducing this product.
| Dog Weight | Daily Portion |
|---|---|
| 1 kg | 23g |
| 2 kg | 39g |
| 3 kg | 52g |
| 4 kg | 66g |
| 5 kg | 78g |
| 7.5 kg | 105g |
| 10 kg | 130g |
| 15 kg | 178g |
| 20 kg | 219g |
| 25 kg | 259g |
| 30 kg | 297g |
Always ensure fresh, clean water is available. Transition gradually by mixing with your dog's current food and increasing the proportion over time.
A recipe dogs genuinely enjoy — real flavour they're drawn to, bowl after bowl.